What does a survey of the fare in different videostores tell us about the social geography of big cities in the West? How should the quotient of violence in it be calibrated? The logic of the ghetto in today’s entertainment industry.
MARKETS OF THE MIND
Some time ago, in a PhD seminar on cultural markets at Columbia University, a group of students decided to conduct a rapid investigation of New York’s videostores. We selected five different areas—the Upper West Side (intellectual petty bourgeoisie), the Upper East Side (wealthy Manhattan), the East Village (bohème), the Bronx (focusing on a Puertorican area), and Harlem (African-Americans)—and for each of them we analysed the composition of a half-dozen videostores that seemed reasonably representative. That’s not the way to do statistical research, a sociologist friend told me, and he is certainly right. But I still hope our findings may be of some interest.
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What can quantitative linguistic analysis reveal about global institutions? From Bretton Woods to the present, the language of World Bank reports has undergone telling modulations. Moretti and Pestre track the decline of concrete referents and active verbs, the triumph of acronyms over nation-states—and irresistible rise of ‘governance’.
Lukács’s Theory of the Novel
Centenary reflections on one of the landmarks of twentieth-century thought about literature. Lukács in tension between Novalis and Weber during the Great War, and the implications for literary enquiry today of a conjugation that could never historically be repeated.
Can ‘digital humanities’ recover from Thomas Kuhn’s before-the-fact critique—that no new ‘laws of nature’ will be discovered just by inspecting the numbers? Testing the limits of the approach, Moretti investigates whether data-crunching can falsify Hegel’s theory of tragedy.
Why did a bourgeoisie commended by Marx for its ruthless rationalism surround itself with clouds of mystification? Franco Moretti traces recurrent refusals of precision through Victorian culture, from Carlyle to Millais, Tennyson to Conrad.
Network Theory, Plot Analysis
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The Grey Area
Flexible morality and capitalist imperatives of the bourgeois fin-de-siècle, as captured in the obscure misdeeds of Ibsen’s protagonists.
The Novel: History and Theory
Moretti’s 5-volume Il romanzo recast the field of the novel—historically deeper, geographically wider, morphologically broader. What are the implications for its theory? Prose, adventure and xiaoshuo as explanatory vectors; and prevalence of older power relations in the bourgeoisie’s hegemonic literary form.
The End of the Beginning
Franco Moretti responds to criticisms of his quantative approach to literary history, from Christopher Prendergast and Roberto Schwarz. Origins, upshots—and potential limitations?—of the abstract models developed in Graphs, Maps, Trees.
Graphs, Maps, Trees - 3
After ‘graphs’ and ‘maps’, trees: can evolutionary theory help pattern the transformation of cultural forms and divergence of genres, through time and space? Franco Moretti’s final essay on abstract models for literary history.
Graphs, Maps, Trees - 2
After ‘Graphs’ (see NLR 24), maps: geography, or social geometry? Literary spaces plotted as competing fields for industrialization, peasant rebellion, state formation. The second of Moretti’s three essays conceptualizing patterns of genre and history, form and force.