MATTHEW JESSE JACKSON
MANAGING THE AVANT-GARDE
Stroll around Moscow, and soon enough you will come face to face with the post-Soviet avant-garde: Volkswagens emblazoned with the bold, quasi-constructivist logo of the Avant-Garde Bank, a corporate-finance outfit set up in 1994. Apparently, the legacy of Soviet modernism taps into a Muscovite social imaginary where commerce, Constructivism, finance and revolution have become entirely comfortable bedfellows. For Russia’s new business class, Pavel Mansurov’s 1920s design undoubtedly evokes a pleasing mixture of domestic cultural prestige and risk-taking audacity.
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