‘If a book is worth anything, it’s worth not 2,000 copies at 63s. but 30,000 copies at 4s. 6d.’, writes a publisher in this account of his work in a leading paperback firm. Yet with the market already saturated with titles, G.G. believes that British publishing—often inefficient and archaic—is being saved only by the introduction of new marketing techniques and concepts.
Subscribe for just £45 and get free access to the archive
Please login on the left to read more or buy the article for £3