Pearls and Swine: The Intellectuals and the Mass Media
For those of us in the academy who have been urging people for twenty years or more to take popular culture seriously, Jim McGuigan’s Cultural Populism  Jim McGuigan, Cultural Populism, Routledge, London 1992. We thank the Institute of Popular Culture, Manchester Metropolitan University for permission to reproduce these comments. is a sombre read. A lucid account of how cultural studies took their place in the university curriculum, it pinpoints the ways in which studying popular culture has become a method of uncritical celebration.
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