If you are having trouble with the NLR website, please provide details here, and we will try to improve the site accordingly.
ON CULTURAL MARKETS
Defining cultural hegemony is no simple task. To feel culturally dominated evokes deep fears and uncertainties; but even those who express these feelings are not clear what they are. By comparison, military hegemony is far less problematic: here, domination merely requires the ability to annihilate one’s nearest competitors. It is a daunting but not a complex undertaking—a question of counting up the nuclear missiles, ships and planes, and being prepared to use them. A militarily dominant country may not win every time—morale, geography and public opinion do matter—but it never loses. Hegemony in this field is a matter of state policy, economic resources and technological know-how. Patriotism and a sense of being under threat are further requirements but these are not too hard to engineer; most countries succeed without difficulty. It is even easier if you have some achievements to be proud of and are worried about forfeiting them.
Subscribe for just £36 and get free access to the archive
Please login on the left to read more or buy the article for £3