This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. For more information, see our privacy statement

New Left Review I/49, May-June 1968


G.G.

The Publisher

Work

‘If a book is worth anything, it’s worth not 2,000 copies at 63s. but 30,000 copies at 4s. 6d.’, writes a publisher in this account of his work in a leading paperback firm. Yet with the market already saturated with titles, G.G. believes that British publishing—often inefficient and archaic—is being saved only by the introduction of new marketing techniques and concepts.

Subscribe for just £36 and get free access to the archive
Please login on the left to read more or buy the article for £3

Username:

G. G., ‘The Publisher’, NLR I/49: £3
Password:
 



If you want to create a new NLR account please register here

’My institution subscribes to NLR, why can't I access this article?’

Download a PDF file


See the contents of NLR I/49


Buy a copy of NLR I/49


Subscriptions