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New Left Review I/41, January-February 1967


El Lissitsky

The Future of the Book

Every artistic innovation is unique, it has no development. In time different variations on the same theme grow up around innovation, maybe higher, maybe lower, but they will rarely reach the original power of the first. This goes on until long familiarity has made the effect of the work of art so automatic that the senses no longer react to the worn means and the time is ripe for a further technical innovation. However, the ‘technical’ and the ‘artistic’ (so-called) are inseparable, so we must not lightly dispose of a profound relationship by means of a few slogans. At any rate, the first few books printed by Gutenberg with the system of movable type which he invented remain the finest examples of the art of book production.

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